Adam Zundell was named Associate Commissioner of Communications at the Mountain East Conference in July 2013. He was promoted to Senior Associate Commissioner in August of 2015 .He also serves as Chief of Staff in addition to working in an advisory capacity to the commissioner.
Zundell directs and oversees all communications efforts for the league’s 23 sports and 15 championship events. His communications efforts include website management, social media and all multimedia efforts on behalf of the league. He also oversees and administers the all-conference awards, in addition to the academic awards given each semester and the league’s annual awards.
He was also heavily involved with the creation and implementation of the league’s conference-wide digital network, which delivers hours of streaming MEC content online and on OTT devices. Since the inception of the network, Zundell's strategies have helped increase viewership annually, and he has worked to to increase the quantity and quality of conference championships across the MEC.
Zundell was a member of the D2SIDA Board of Directors from 2013-16, and currently serves on the NCAA Atlantic Region Advisory Committee for women’s soccer and on the NCAA's Media Coordination and Statistics Advisory Group. Additionally, he is also Atlantic Region coordinator for the Division II Collegiate Commissioners Association men’s basketball team.
In 2018-19, Zundell helped spearhead efforts for the league’s “Dear Sport” initiative where student-athletes were featured writing letters to their sport. The letters were promoted on the league’s website and via social media, and video of select letters were also published. That initiative was recognized as “Examplary” by the NCAA. In 2019-20, he helped create multiple new, orginal video series that highlighted student-athletes, coaches and officials.
Zundell came to the MEC after spending seven years at Fairmont State as the Director of Athletic Communications and Marketing. He was in charge of the publicity of all 15 sports for the Falcons. He served as the editor and provided a majority of the content for fightingfalcons.com, in addition to overseeing the site’s re-design in 2010. Zundell wrote and edited all of Fairmont State’s media guides. The 2009 football media guide was rated third-best in the country by the College Sports Information Directors of America (CoSIDA) and the 2010 women’s basketball guide was awarded fourth-best in the nation. In addition to his media relations responsibilities, he was instrumental in leading Fairmont State’s award-winning community engagement initiatives from 2009-12. FSU was recognized as having the top initiative in the West Virginia Intercollegiate Athletic Conference for three-straight years, and the 2011 campaign, “Put Your Best Fairmont Forward,” was recognized by the NCAA as the best in country.
Prior to coming to Fairmont State, Zundell spent three years at the University of Maryland as an assistant sports information director. At Maryland, he was the primary media relations liaison for men’s soccer, wrestling and women’s lacrosse. He received national awards from CoSIDA and the National Soccer Coaches Association of America (NSCAA) for publications and articles he generated.
The Fairmont, W.Va., native earned his bachelor’s degree from Wheeling Jesuit where he was a four-time All-WVIAC and three-time NCAA Division II Academic All-America performer in cross country, in addition to winning three individual conference titles in track. He was inducted into the school’s athletics Hall of Fame in 2013. He earned his master’s degree from West Virginia University and spent three years working in the sports communication office at WVU.
In addition to his work with the Mountain East Conference, he has also served as commentator for West Virginia University men’s and women’s soccer home broadcasts since 2013.
Zundell and his wife Kelly are the parents of Drew (15), Tyler (13) and Cara (10).